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“While men are still traditionally footing the bill of the date on the night, this shows how much women are prepared to pay behind the scenes to make each date successful,” he added.
Researchers found that women spend £12.86 on having their hair styled, and another £26.55 on a new outfit – with £8.35 of accessories to match, before every date.
The study also showed that seven per cent of women have been on between 41 and 60 dates before finally finding someone to share their life with.
Despite spending a lot of money preparing for a date, a third of women have left halfway through after realising they were sitting with “Mr Wrong”, the survey discovered.
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