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Monday, August 20, 2012

The Colbert Report Two-year Contract Extension

The Colbert Report Two-year Contract Extension - Comedy Central has ensured that Colbert Nation and fans of Jon Stewart will continue to see their favorite late night comics for the next two years. The cable channel negotiations two-year contract extensions with Stewart and Stephen Colbert. Stewart will remain the host of The Daily Show with Jon Stewart and will keep his position as executive producer and writer through the middle of 2012, reports Deadline. This will give Stewart 19 years on the air. His current contract was set to expire during summer 2013.

Colbert’s current contract was set to end at the end of this year, reports The Los Angeles Times. The new contract will keep him as host, executive producer and writer for The Colbert Report.

Both shows have experienced significant jumps in the key 18-49 rating demographic, drawing more viewers in the demo than any other late night talk show on TV. The Daily Show has been up 10 percent in the key demo, while Colbert is up 11 percent. Both shows, which are heavy with political satire, typically experience ratings increases during election years.

The shows have successfully drawn away the young audience from NBC’s The Tonight Show with Jay Leno and CBS’ Late Night with David Letterman.

Sources close to Stewart told The New York Times that his success has meant that there was virtually no chance that he would have actually left Comedy Central when his contract ran out. The only question is how long he wants to continue hosting the show. There might have been interest in Colbert from other networks, but the fact that Colbert signed the extension is seen as a great coup for the Viacom-owned network.

The Colbert Report Two-year Contract Extension Rating: 4.5 Diposkan Oleh: Arm Aritn


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