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Tuesday, July 10, 2012

Olympics McDonald's Coca-Cola

McDonald's and Coca-Cola may be banned from London Olympics, Potentially ending more than 120 years of combined sponsorship activities, the London Assembly has called for McDonald's and Coca-Cola products to be banned from the 2012 Olympic Games. International Olympic Committee President Jacques Rogge says there is a "question mark" on the companies' sponsorship because of their products' perceived unhealthiness, which appears at odds with the Olympics' image of athletic prowess and healthy living.

London Olympics 2012: McDonald's And Coca-Cola Ban Called For By London Assembly, As McDonald's readies to open its biggest location in the world as part of its sponsorship of the Olympics, the chain's opponents are also ramping up their efforts to ban it and soda mega-corporation Coca-Cola from the games.

With just a month before competitions get underway, the London Assembly has voted to call for a ban on the two sponsors. The Olympics, an event that showcases the world's best athletic talent, should not be bankrolled by companies that produce high-calorie food and drinks that may contribute to obesity, believes the Assembly.

The London Assembly, established in 2000, is an elected body that monitors the activities of the Mayor of London and has the power to amend the mayor's annual budget.

The move urges the International Olympic Committee to adopt strict criteria for sponsorship of the Games, which would exclude companies like McDonald's and Coca-Cola.

But, the issue isn't black and white. Coca-Cola is the games' longest-running sponsor, since 1928, and McDonald's has been one since 1976. Over time, the companies have developed a mutually beneficially relationship.

The two companies' sponsorships have been blasted by UK doctors, who say they send the wrong message in a country struggling with obesity rates. McDonald's UK's chief executive, Jill McDonald, defended her company's offerings to the AP in May. "We do offer a breadth of menu," she said. "You can see on the menu here we have grilled chicken wraps, we have salads, fruit smoothies as well as the more indulgent recipes that people know and love."

Olympics McDonald's Coca-Cola Rating: 4.5 Diposkan Oleh: Arm Aritn


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